In the first part of my six-part series on building an automated marketing funnel for your coaching business, I talk about a crucial foundation: creating your offers.

While this may seem straightforward, it’s more than just listing services on your website—it’s about getting crystal clear on who you help and how you help them.

Start with Your Core Messaging

Every coach has a core message that resonates with all their ideal clients. Whether you offer individual coaching, group programs, or one-off workshops, your core message is the thread that ties everything together.

It’s about the transformation you guide people through and the benefits they gain from working with you.

For example, one of my clients is a weight loss coach for women in menopause.

Her core message revolves around helping women stop struggling with food and weight, allowing them to live healthier, happier lives. While her offers vary—one-on-one coaching, group programs, and masterclasses—the transformation remains consistent.

Different Offers for Different Clients

While your core message stays the same, each offer might cater to a slightly different audience or need.

For this weight loss coach, here are her offers:

✅ Individual Coaching: This is for clients who are ready to invest more and want personalized, one-on-one support. They’re looking for customized guidance and close attention.

✅ Group Coaching: This offers the same transformation but in a community setting. It’s for people who prefer a more affordable option and enjoy learning alongside others.

✅ Short Programs & Masterclasses: These are great for people who are new to her work and want to test the waters or for past clients looking for a refresher.

Define Pain Points and Desired Outcomes

To create compelling offers, you need to deeply understand the challenges your clients face (pain points) and what their lives look like after working with you (desired outcomes).

For my weight loss coach client, the pain points are struggles with food and weight. The desired outcome is freedom from those struggles.

How Many Offers Do You Need?

If you’re just starting, one offer—like individual coaching—is enough. But as you grow, having at least three offers allows you to keep things fresh for your audience.

Rotate your offers monthly, so your audience always has something new to consider.

Knowing who you help and how you help them isn’t just important for crafting your offers—it influences your entire business.

You’ll use this clarity in your website copy, sales pages, emails, and social posts.

The better you get at explaining the transformation you offer, the easier it will be to attract your ideal clients.