If you’re a life coach, you’ve probably felt the tension between wanting to help people and feeling uncomfortable making offers.

You’re not alone.

Many life coaches struggle with consistently offering their services, even when they know they can genuinely help their audience.

But here’s the truth: If people don’t know how they can work with you, they won’t.

And waiting until you have a “big enough” audience before making offers only delays your success.

Here are the real reasons life coaches avoid making offers and the simple mindset shifts that make selling feel natural (instead of pushy).

Why Life Coaches Hesitate to Make Offers

Many life coaches avoid making offers for a few common reasons:

✅ Fear of being salesy – They worry that talking about their services too much will turn people off.

✅ Perfectionism – They think their offer needs to be perfectly crafted before they share it.

✅ Waiting for the “right” time – They believe they need a bigger audience before making offers.

✅ Assuming people will just reach out – They think clients will come to them when they’re ready, without needing a direct invitation.

If any of these sound familiar, don’t worry—there’s an easy fix.

The Key to Selling Without Feeling Salesy

The trick to making offers without feeling pushy is simple: Talk about your services the same way you talk about your coaching.

Think about it—when you coach a client, you’re guiding them toward a solution.

Making an offer is no different. You’re helping someone take the next step toward their transformation.

And if you don’t tell them what that next step is, they’ll stay stuck.

Selling is just coaching before someone pays you.

Make Offers a Natural Part of Your Content

If you want more clients, you need to make offers consistently. That doesn’t mean every post or email needs to be a sales pitch, but it does mean you should regularly remind your audience how they can work with you.

Here’s how to make this easy:

✅ Share stories of your past clients and how they benefited from working with you.

✅ Talk about the common struggles your audience faces and how your coaching helps solve them.

✅ Make invitations natural by saying things like, “If this resonates with you, here’s how we can work together.”

When you frame offers as an extension of the value you already provide, they feel less like selling and more like serving.

What to Do Next

If you’ve been holding back on making offers, start small. The next time you write an email or post on social media, mention how people can take the next step with you.

Even something as simple as “If this is something you want help with, let’s talk” can open the door for your next client.

The more you do this, the easier it gets. And before you know it, making offers will feel just as natural as coaching itself.