Many life coaches believe they don’t know anything about marketing.

But the truth is, if you’ve ever shared your message, told a story about coaching, or helped someone understand the value of your work—you’ve already been marketing.

Marketing isn’t about manipulation or complicated sales tactics. It’s about connecting with people in a way that feels authentic.

The key? Your mindset about marketing directly impacts how you show up and attract clients.

If you struggle with promoting your business, adopting these six thoughts can make marketing feel easier, more natural, and even enjoyable.

1. Curiosity Is a Superpower

As a coach, you already love learning. You’ve invested time in developing your coaching skills—so why not apply that same curiosity to marketing? You don’t need to know everything right away. Just start exploring. The ability to figure things out is more valuable than knowing everything upfront.

2. Your Unique Way of Learning Matters

The way you coach is the exact method that someone else needs to hear. Your process, your perspective—it’s what makes your message stand out. Share how you first learned about coaching and how it changed your life. That’s marketing.

3. You Don’t Need Permission to Experiment

If you wait until you feel like a great marketer before you start, you’ll never get started. Marketing, like coaching, is a skill you develop through practice. The more you write, post, and share, the better you’ll get. Just like when you were learning to coach, progress comes from action—not waiting until you feel “ready.”

4. Being Bad at Something Isn’t a Reason to Quit

Remember the first time you coached a client? You’ve improved since then, right? Marketing works the same way. You’ll struggle at first, but consistency will lead to mastery. The only way to get better is to keep going.

5. Marketing Is Just Another Problem to Solve

If you think of marketing as a puzzle rather than an overwhelming task, it becomes easier to tackle. Lean into your strengths—whether it’s writing, speaking, or coaching on video—and start with what feels most natural. Then, build around that.

6. The Only Real Failure Is Not Trying

You will get better at marketing over time, but only if you take action. Every piece of content, every email, every post is another shot on goal. If you don’t put yourself out there, people won’t know how you can help them. Marketing isn’t just about getting clients—it’s about making sure the right people find you.

Putting It Into Action

You don’t need to overhaul your entire approach overnight. Start by picking one of these thoughts and making it your mantra for the week. If you need help getting your marketing up and running (or want someone to do it for you), I build automated marketing funnels for life coaches to bring in a steady flow of consultations.

👉 When you’re ready to have a system that brings clients to you, book a free consultation below.