If you’re a life coach who wants to reach six figures you need more than a great offer. You need a system that brings in the right people, nurtures them over time, and shows them exactly how to work with you.

That’s what my 6-step process is all about. When these pieces are in place and working together, your business begins to feel… steady. Clients start reaching out to you. And instead of spending all your time “marketing,” you’re spending more time coaching and changing lives.

Here’s a breakdown of the system I teach my clients—and use myself—to build a sustainable, client-generating coaching business.

1. Create Your Offers

Before anything else, you need to be clear about what you’re offering and who it’s for.

Most life coaches start with one offer—usually private coaching. That’s a great place to begin.

But soon after, I recommend building out three offers at different price points and levels of commitment. This might look like:

• One-on-one coaching
• Group coaching
• A short-term experience like a workshop, challenge, or masterclass

The goal here is flexibility. Different people will be ready for different types of support. By offering multiple ways to work with you, you make it easier for people to get started—while also making your business more resilient.

For each offer, clarify three things:

1. Who it’s for
2. What pain points they’re dealing with
3. What transformation they’ll experience

This becomes the foundation for everything else you build.

2. Create Your Lead Magnet

Your lead magnet is the front door to your business.

It’s often the first thing someone new engages with, so it needs to be good. A lead magnet isn’t just a freebie—it’s your chance to offer a small, specific win and build trust right away.

The best lead magnets are:

✅ Short
✅ Specific
✅ Easy to consume
✅ Immediately useful

A simple PDF guide is often more effective than a complicated video series. And if someone gets a result from your free offer, they’ll naturally be curious about what else you can help with.

3. Write Your Email Nurture Sequence

Once someone downloads your lead magnet, your job isn’t done—it’s just beginning.

This is where your email nurture sequence comes in. It’s a series of emails that helps your new subscriber feel seen, supported, and curious about working with you.

Your first few emails should:

• Reinforce the value of your lead magnet
• Help them actually use it
• Introduce your approach and personality

After that, shift into helpful, relevant content that shows how you can help in other ways. I recommend starting with 7 emails, spaced over the first 1–2 weeks, and then transitioning to once a week after that.

And write like a real person—not like a marketer. Be personal. Be human.

Show you understand their struggles and care about their success.

4. Build Your Engagement Engine

Your engagement engine—your weekly content that keeps you top of mind and builds trust with your audience over time.

It can be a podcast, blog, YouTube channel, weekly email, Instagram stories—whatever works for you. The format doesn’t matter as much as consistency.

The sweet spot? Once per week.

This is where people come to learn from you, feel connected to you, and see you as the coach they want to hire.

Show up, be helpful, and speak directly to the pain points your ideal clients are facing. Your content doesn’t have to be perfect. What matters is that it gets made.

5. Promote Your Offers Consistently

This is the step where a lot of coaches freeze.

They don’t want to be salesy. But here’s the thing: selling is just showing people how to go from where they are now to where they want to be—and inviting them to do it with you.

One simple strategy I teach is the 3-day email campaign. Run it once per month for one of your offers. Send:

• 1 email on Day 1
• 1 email on Day 2
• 2 emails on Day 3

Each campaign focuses on a different offer. Over three months, you rotate through all three offers—then start again.

And don’t be afraid to give value inside these sales emails. Make them useful even if someone doesn’t buy. That way, you’re always building trust—even while promoting.

6. Send Traffic to Your Lead Magnet

Finally, none of this works if no one is seeing it.

You need people consistently finding your lead magnet and joining your email list. Here are three ways to do that:

1. Your Engagement Engine:
Make sure your podcast episodes, blog posts, or videos regularly point people back to your lead magnet. A quick mention or a link in your bio goes a long way.

2. Other People’s Audiences:
Get in front of new people through podcast interviews, collaborations, or guest content. These audiences already trust the host—and that trust transfers to you.

3. Paid Ads:
Even a small budget on Facebook or Instagram can bring in consistent leads and help you test what’s working.

When It All Works Together…

Each of these six steps is powerful on its own. But when you stack them together? That’s when you see consistent growth.

• People discover you through content or ads
• They get a quick win through your lead magnet
• Your emails build connection and trust
• You show up consistently with helpful content
• You make regular offers
• And clients come to you

It’s a repeatable system that runs in the background—so you’re not hustling for every client or wondering where your next one is coming from.