I didn’t plan to stop hiring my copywriter.

He’d been working with me for years, and I trusted him to create thoughtful, well-written copy for my own business and for clients. But without realizing it, I stopped sending him projects.

Why?

Because I started using ChatGPT.

Now before you think this is just another “AI is everything!” post—it’s not. I’m not here to tell you that AI is magic or that it will make your life effortless. I’ve never believed that.

What I do believe—and what I’ve experienced firsthand—is that when used the right way, AI can become a powerful creative partner. Especially for coaches and content creators like us.

Why I Turned to ChatGPT in the First Place

In early 2024, I was mostly using ChatGPT for brainstorming. I’d feed it questions like:

• “What are some everyday challenges life coaches face?”

• “What are some good names for a program that helps with [X]?”

• “What might my audience want from a lead magnet about [Y]?”

The answers weren’t always perfect. But the value was in the volume of ideas.

I wasn’t relying on AI to think for me. I was using it to jog my own thinking. The information was already in my head—ChatGPT just helped me organize and access it faster.

The Content Creation Shortcut

Eventually, I took it further.

Instead of just brainstorming topics, I began asking it to create outlines. Then I’d take those outlines and build full podcast scripts, emails, and sales pages—asking it to expand on each bullet point based on everything I’d already told it.

The results were surprisingly good.

Not perfect. But definitely good enough to serve as a solid draft. One that still needed editing and shaping, but saved me hours of work each week.

Where AI Still Falls Short

Here’s what ChatGPT isn’t great at:

Writing emails that actually connect.

It can summarize beautifully. But email marketing isn’t just about summarizing—it’s about telling a story, making it personal, and helping your reader see themselves in your words. And that’s still very much a human thing.

So when I write emails for clients, I still start with ChatGPT, but I layer in my client’s voice, their real stories, and my own intuition. I’ll upload their podcast into Descript, scan the transcript for those “aha” moments, and pull them into a rough outline. Then I feed those snippets into ChatGPT, shaping the flow and message myself.

It becomes this beautiful collaboration:

✨ My client’s ideas

✨ My strategy and structure

✨ ChatGPT’s speed and language generation

What This Means for You as a Coach

You’re not going to be replaced by AI. But you might get passed up by someone who’s using it better.

The truth is, AI isn’t here to replace your work. It’s here to amplify it.

If you struggle to create content consistently…

If you sit down to write and don’t know where to start…

If you feel like you have too many ideas or not enough…

There’s a better way.

You just need a system that lets you combine your brilliance with smart tools that speed up the process.