What if your content was so good that people couldn’t ignore it?

That’s what Knock-Down-Your-Door content does—it grabs attention, speaks directly to the right people, and makes them eager to work with you.

And the best part? You don’t need to spend forever perfecting it. Because B-minus work will get you further than waiting until everything is “perfect.”

What Is Knock Down Your Door Content?

Knock Down Your Door content is the kind of content that makes your ideal client stop scrolling, pay attention, and think, “Oh my gosh, this is exactly what I need.”

It’s the content that creates demand for your coaching without you feeling salesy.

So how do you create it?

Step 1: Speak Directly to the Problem

Your content has to address a pain point your audience is actively struggling with.

Not a vague, “Do you want to feel better?” but something specific like, “Do you feel exhausted from overthinking every decision and replaying awkward conversations in your head? Here’s how to quiet the noise and finally feel confident.”

The more specific you are, the more likely your ideal client is to recognize themselves in your content and take action.

Step 2: Make Your Content Too Valuable to Ignore

A huge mistake life coaches make is holding back their best insights, thinking they should only share that in paid coaching.

But the reality is, the more helpful and insightful your free content is, the more your audience will trust you—and the more they’ll want to pay for your coaching.

Give them something actionable. Give them a quick win. Show them that you are the coach who can actually help them make progress.

Step 3: Get Used to B-Minus Work

This is where most life coaches get stuck. They work and work to make something “perfect” before putting it out into the world… and as a result, they either take forever to publish something or never do it at all.

That’s why you have to embrace B-minus work.

A B-minus isn’t failing. It’s still good. It still delivers value. And most importantly—it’s done.

If you wait for perfection, you’ll move too slowly to make a real impact. But if you keep putting out content regularly—even if you feel like it’s not perfect—you’ll get better way faster.

Your B-minus work today will be an A-plus six months from now, just because you kept going.

So Here’s What to Do Next…

✅ Start creating Knock Down Your Door content by speaking to your audience’s biggest struggles.

✅ Share something valuable that gives them a win.

✅ Don’t overthink it—get it out there and keep moving.

Want the full breakdown of how to make content that grabs attention and gets you more coaching clients?

👉 Listen to the full episode in the links at the top of the page.