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Ep 071 – Why Believing You’re A Great Coach Isn’t Enough

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You’re a great coach.

You know how to help people make powerful transformations. You’ve coached clients—or maybe just friends and family—through big decisions, mindset shifts, and meaningful growth.

You’ve seen what coaching can do.

And yet… you’re still struggling to grow your business.

If you’ve ever asked yourself, “Why don’t I have more clients?” or “Why does this still feel so hard?”—you’re not alone.

So many life coaches are stuck in this exact spot.

They believe in the power of coaching. They believe in what they offer. But that belief alone isn’t building the business they want.

Let’s change that.

Coaching Skill ≠ Client Flow

Here’s the truth: Being a talented coach doesn’t automatically lead to a full calendar.

It’s a bit like having a powerful message to share but whispering it in an empty room. If no one hears you, they can’t hire you.

You can be amazing at what you do and still struggle to get clients—not because of your coaching skills, but because the business systems that support client attraction aren’t in place.

That’s the disconnect. And it’s one we can fix.

Belief + Structure = Sustainable Growth

You need more than belief. You need structure.

Not hustle. Not doing “all the things.” Just a simple system that consistently brings in new people, shows them how you help, and invites them to work with you.

Here’s what that looks like:

✅ A clear offer that solves a specific problem
✅ A lead magnet that attracts the right people
✅ An email nurture sequence that builds trust
✅ A weekly content engine that keeps you top of mind
✅ A promotion rhythm that never feels pushy
✅ A traffic strategy that brings people in

When you put those in place, everything starts to feel different. You’re not scrambling anymore. You’re running a business that works with you.

Where Most Coaches Get Stuck

If you’ve been telling yourself, “I just need to get better at coaching,” pause right there. You probably already are good enough.

The problem isn’t your coaching. It’s visibility. It’s consistency. It’s structure.

Most coaches aren’t marketing experts, and they don’t want to be. And you don’t have to be! But you do need a way for people to discover you, learn from you, and decide to work with you.

That doesn’t happen by accident. It happens when you commit to building the right foundation.

What To Do Next

If you’re tired of feeling like you’re spinning your wheels—like you know you can help people but you just can’t seem to reach them—it’s time to approach your business differently.

Start with the basics:
• Define your core offer
• Create a lead magnet that solves a small, real problem
• Set up an email sequence that builds connection
• Share something helpful every week
• Promote with intention—not pressure
• Find ways to get in front of new people regularly

It’s not about being everywhere. It’s about being consistent in the right places.

Ready to See This In Action?

I want to show you what it looks like when this system works.

One of my clients used this exact process to go from a growing waitlist of individual clients… to getting paid $40k to build her group coaching program, launching it to another $40k in revenue, and ultimately tripling her profit that year.

Want to know how we did it?

👉 Download the free report: Get Paid to Build Your Group Coaching Program

It breaks down what we put in place—and how you can do the same.